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The US civic technology sector is expected to grow significantly over the next few years due to the increasing number of people and organizations using mobile platforms and the technological advancements expected to affect how they interact with government officials. The rise of digital tools has also changed how government relations are conducted.

Online advocacy channels are becoming more prevalent in the political process and provide various organizations with a way to participate in the discussion.

Many organizations, especially those that are registered as 501(c)3 and 501(c)6 groups, struggle to effectively mobilize their members and take action on political issues. While hiring a lobbying firm can help them bypass the legislative hurdle, it also eliminates the support base and prevents them from reaching their goals. Due to the technological advancements in the political process, both the government relations and lobbying sectors can now benefit from the use of new tools.

Through civic technology, constituents can now move the needle in the political process.

If you plan on participating in your organization’s political advocacy efforts, you must include your membership in the legislative initiatives being conducted. Policymakers rely on the opinions and expertise of constituents to develop their policies.

Being able to communicate effectively with members of Congress is very important for professional associations. Legislators are exposed to various advocacy campaigns and communications efforts, and they are able to identify their constituents’ concerns.

Through online government relations tools, organizations can amplify the collective voice of their supporters and members, and influence policymakers’ decisions. An active membership in an organization also boosts its visibility and helps it become a vital part of the political scene.

If your association or nonprofit works with a lobbying firm, consider launching an advocacy software program that will allow you to reach out to your members and improve the effectiveness of your lobbying efforts. 

Being able to connect with members of Congress is very important for an organization to reach out to them and influence their policies. Having an effective advocacy software program can help boost the effectiveness of your lobbying efforts and improve the relationships between you and the members of Congress.