You may have learned a lot about lobbying, but what makes a successful government relations firm? Most people would agree that results are the most important factors in making a successful firm.
While we agree that getting the best results for our clients is the most important factor in making a successful organization, we want to take a step further and share some of the characteristics needed to bring those results into reality.
In this article, we will discuss five factors that we believe can significantly improve the performance of top lobbying firms.
Develop Strong Long-Term Relationships
One of the most important factors that a successful Pennsylvania lobbying firm must consider is its relationships. Although relationships are not always equal, they are still important. Having the necessary connections to the “shapers” and “real movers” will allow them to effectively work with both parties in the state legislature.
The reputations of a successful lobbying firm are built on the strength of their relationships with the clients they serve and the legislators they are regularly engaged with.
Understanding the Issues
One of the most important factors a successful lobbying firm must consider is its ability to understand the various policy areas affecting its clients. Having a diverse team of professionals that can handle multiple specialties and skill sets is also important to ensure that the firm deeply understands these issues.
Setting Realistic Expectations
A successful lobbying firm should set realistic expectations with its clients. They should not only deliver on their promise but also not sugarcoat their work. A firm should not set a low bar to easily claim success.
Work With Passion
A successful government relations firm is dedicated to its clients. It does everything in its power to ensure that their needs are met.
The best firms are dedicated to working with clients to reach their goals. They don’t take on extra work for granted, and clients rely on the firm to protect their interests. You shouldn’t be in the business if you are not passionate about lobbying.
Offering a Full Range of Services
Sometimes, clients need a full range of services. A lobbying firm can provide various services to meet their needs, such as legislative and procurement assistance. For instance, a person may start with a need for help with a certain project, but they may eventually need help with other issues. Having a full range of services can be very beneficial for a client.